Association events are valuable not just to their respective industries for sharing thought leadership, advancements and breakthroughs in research, but also to the organizations that present them. These events position organizations as the epitome of all things related to the industry. However, the value of the experience isn't lost when the last attendee leaves the event. Stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event's content.

Learning Objectives

• Know how to plan prior to an event to ensure the fair use of content afterward
• Understand how to maximize content across different platforms
• Understand options for using content for different purposes (i.e., membership marketing, member retention, non-dues revenue)

Presented by: Sarah Black, Senior MarCom Manager

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